Naturally, we spend a lot of time chatting with our clients, and who could blame us? They’re a wonderful and fascinating bunch! One thing I wanted to start sharing, from time to time, are quick little observations about the trends and insights which come out of these conversations.
Recently the interest from clients who want us to re-develop their existing app has been huge!
Some have worked with smaller freelancers who didn’t have the necessary combination of design skills and coding competence, or some larger agencies which have churned out apps like commodities down a conveyor belt. One way or another they’ve found themselves with an app made without the love and craftsmanship needed for it to become special.
One of the conversations we have internally here on a regular basis is around one question; ‘When will the decision makers start to understand the importance of getting their app right, not merely having an app?’. Well, it looks like the tide is already starting to turn, clients are starting to realise the importance of design and the user experience, and understanding that the right combination of skill, passion and focus is what’s needed to achieve the right results.
Sure, this is more a learning from mistakes sort of understanding but sometimes in a developing industry that’s the only way.
We’re certanly happy to see so many clients who want us to help them raise the bar with their apps.